Résumé

Professional Summary:

Visionary communications and marketing leader with a proven record of building brands, leading teams, and driving community impact. Founder and CEO of Social Elixir Media LLC, delivering authentic and data-driven marketing strategies for small businesses. Serves concurrently as Communications Director for HayCo Pride, advancing LGBTQ+ visibility and engagement across Western North Carolina, and as Night Auditor for the Omni Grove Park Inn, where excellence in guest relations and operational precision define her hospitality experience. Combines creativity, strategy, and leadership to foster connection, growth, and inclusive storytelling.

Areas of Expertise Include: 

  • Adaptable, Collaborative, and Inclusive Leadership
  • Brand Development & Strategic Marketing
  • SEO, GEO, and Digital Content Optimization
  • Social Media Management & Campaign Design
  • Public Relations & Media Communications
  • Event Promotion & Community Engagement
  • Project & Team Leadership
  • Client Relationship & Volunteer Coordination
  • Data-Driven Storytelling & Analytics (GA4, SEO tools)
  • Adobe Creative Suite, Canva, WordPress, & CRM Platforms

Professional Experience:

CEO & Founder July 2025 to present

Social Elixir Media, LLC – Waynesville, NC. 

  • Founded and lead a creative digital marketing agency helping small to mid-sized businesses thrive through authentic, organic social media strategy, SEO, and brand storytelling.
  • Develop and execute brand visibility roadmaps, content calendars, and engagement campaigns across platforms including Meta, TikTok, LinkedIn, and YouTube.
  • Specialize in community-driven marketing for hospitality, tourism, and creative industries — turning local presence into memorable digital experiences.
  • Oversee client strategy, creative direction, and analytics, including SEO audits, content optimization, and paid campaign guidance that consistently improve reach, CTR, and conversions.
  • Manage a cross-functional network of designers, copywriters, and media specialists to deliver cohesive, high-impact campaigns aligned with client goals and brand voice.
  • Champion values of authenticity, accessibility, and queer joy in all brand communications and partnerships.
  • Key achievements:
  • Increased average client social engagement by 150%+ within three months through data-driven organic strategies.
  • Built and launched multiple brand blueprints and content ecosystems for clients across the U.S.
  • Established long-term marketing partnerships with hospitality venues, nonprofits, and creative entrepreneurs in Western North Carolina.

Director of Communications May 2024 to present

Haywood County Pride – Waynesville, NC. 

  • Developed and implemented a comprehensive marketing and communications strategy, establishing the organization’s digital presence and enhancing brand visibility.
  • Managed the organization’s website and social media platforms, driving a significant increase in online engagement through targeted content creation and analytics.
  • Fostered community partnerships by leading event promotion, outreach efforts, media relations, and volunteer coordination, contributing to the organization’s growth and impact.

Night Auditor February 2017 – Present

Omni Grove Park Inn – Asheville, NC

  • Processed and reconciled daily financial transactions, audit reports, and revenue logs to ensure accuracy across multiple hotel departments.
  • Delivered exceptional guest service during overnight hours, assisting with late check-ins, special requests, and conflict resolution to maintain high satisfaction scores.
  • Maintained hotel security and safety standards by performing regular property walks, monitoring surveillance systems, and handling emergency situations with professionalism.

Education:

Bachelor’s of Communications Graduated July 2016

Western Carolina University

  • GPA 3.5 ~ Dean’s List
  • President of Public Relations Student Society of America ~ 2015

Personal and Professional Interests

  • Professional: PRSA member
  • College-Related: PRSSA President (2015) Phi Theta Kappa (2013)
  • Personal Hobbies/Interests: blogging, crafts, and sewing.