Being a Professional Fire-Fighter

Learn What it Takes to Land a PR Job

I visited Porter Novelli which facilitated a shadow day event hosted by the Georgia’s Public Relations Society of America (PRSA) Chapter on Oct. 16 in Atlanta, GA. The shadow day was to educate and inspire future PRSA professionals interested in corporate work. I’m vice president of my Public Relations Student Society of America (PRSSA) chapter, so I wanted to go for experience.


The position opportunities for Porter Novelli employees range diversely. Here are a few examples of what they do:

  • Media relations, strategic planning, analytics and data research, along with corporate and sports reputation management.
  • Digital designers create company fact sheets and website codes. They also edit videos and photos.
  • Analyst’s crunch numbers and turn thousands of data research lines into a few sentences for the client.
  • RADAR is crisis communication involving monitoring mass social media data.

“Being in public relations is like being a professional firefighter,” said Eduardo Lopez, crisis analyst.

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