Dillsboro Dish December Edition Writing Sample

December 2014

Live nativity scene, College Night headline 31st annual Lights & Luminaries

(Photo)Children gaze at toys at Bradley’s General Store.

Visitors and community members attending Dillsboro’s annual Lights and Luminaries festival this year are invited to “Follow the Star” to a live Nativity scene, and Western Carolina University and Southwestern Community College faculty, staff and students will be welcomed as special guests on the opening night of the festival on Friday Dec. 5.

Always held the first two Friday and Saturday nights in December, Dillsboro’s Lights and Luminaries is one of the longest running holiday festivals in the region. Merchants started the tradition in 1983 as a way of saying thank you to customers for their year-round support. The dates for this year are Friday Dec. 5, Saturday Dec. 6, Friday Dec. 12, and Saturday Dec. 13. The event runs from 5 to 9 p.m. each evening.

(Photo)Hopberry glowing for lights & luminaries.

All four nights the town will be aglow as 2,500 luminaries line the streets and white lights adorn the storefronts. Merchants will provide free refreshments; musicians and singers will perform throughout the town; attendees may ride old-fashioned horse-drawn carriages; and children can share their wishes with Santa and Mrs. Claus. With retail shops offering a variety of quality arts and crafts, unique gifts, clothing, gourmet foods and wine, and specialty Christmas items, the festival also provides a unique holiday shopping experience.

New this year is “Follow the Star,” a live Nativity scene at Jarrett Memorial Baptist Church. Those attending the festival will be able to walk though the Nativity scene, beginning at 6:30 p.m. each night. Actors portraying Mary, riding atop a donkey, with Joseph and the Three Wise Men will make their way through the town. Refreshments also will be provided in the church’s Fellowship Hall.

While the “Follow the Star” live Nativity scene will be all four nights, College Night will include specials only available on Dec. 5.

“WCU Night has been a great event, and we decided to expand it to include SCC because of the partnership the two colleges forged to help the town with business development last year,” said Betty Farmer, WCU professor of communication who is coordinating College Night with her public relations students.

College Night will kickoff with the WCU Holiday Dancers performing “Happy Holidays” on Front Street at 5:30 p.m. The dancers are led by Karyn Tomczak, a former Radio City Music Hall Rockette and director of WCU’s dance program.

After the dancers, SCC staff and students will be guests of honor in the first horse-drawn carriage ride of the evening.

(Photo)All families are welcome to attend Lights & Luminaries.

Also on Dec. 5 College Night:

  • Claymates will offer one free paint-your-own ornament per customer (while supplies last)
  • The Dillsboro Merchants will donate a percentage of their sales on College Night to The Christmas Connection, which provides new toys and clothing for children of families in Jackson County who need assistance during the holidays. Festival attendees are also invited to bring a new, unwrapped toy to donate to The Christmas Connection. Several collection boxes will be available throughout the town.
  • WCU’s Staff Senate will be selling WCU 125th Anniversary ornaments in front of Nancy Tut’s Christmas Shop. Proceeds will support student scholarships.

Free parking and shuttle transportation for the event will be available at Monteith Park each night of the festival.

For more information about Dillsboro Lights and Luminaries, visit Dillsboro’s Facebook page at:https://www.facebook.com/DillsboroNC

“Hospitality is a Country Tradition”

(photo)Visit Country Traditions in Dillsboro, NC.

There is nothing else in the world like Southern hospitality and few people know that better than Janet Chinners, co-owner of Dillsboro’s Country Traditions Gourmet Food, Wine and Gifts.

(photo)Janet and John Chinners welcome you to Country Traditions.

“Hospitality is a country tradition,” says Chinners as she sits down to discuss how her store came to be. “It’s home. You walk into my home when you come into my shop.”

Janet and co-owner and husband John Chinners value the gift of hospitality and aim to give the feeling of home to anyone who walks through their door. They designed the store with couches, tables, chairs and even free WiFi to make the experience of shopping at Country Traditions as comfortable and hospitable as possible.

Not only does Country Traditions offer an “at home feel” but it also sells lavish wines and eclectic foods from local vendors and farmers’ markets. The store is chocked full of different flavorful spreads, cheeses, baked goods, oils and spices of different varieties.

John and Janet personally sample and hand select all the wines they sell in their store. They make sure each bottle and flavor is nothing shy of the best and nothing more than $20 a bottle. Appetizing and affordable! The wines are primarily from North Carolina vineyards but some come from around the world.

But Janet takes the experience shopping at Country Traditions a step further. Not only do the Chinners offer wonderful wines and a place that feels like home,

Janet also provides free cooking demos every Saturday at 7 p.m. During the demos, she cooks with in-house products to make quick and easy meals for customers to sample.

(photo) The Queen of Country Traditions, Freckles, is sporting a grape costume for their wine celebration.

“All the food is fresh from the farmer’s market and is enhanced with our in-house products,” says Janet. Her demos usually last approximately 30 minutes and each recipe can be cooked with only induction and microwave ovens. In addition to seeing how Janet prepares the food, patrons also get to taste the flavorful food for free.

“It all started when I was in my twenties and my husband and I would take turns with other couples to host a gourmet cooking dinner event. That’s when I got into pairing extravagantly tasting foods with flavorful wines and my hobby turned into a passion,” says Janet.

Chinners often compares cooking with being in a lab. She originally lived in New Jersey and worked as a scientist for MedTech for ten years. Her love of science really sparked her idea to start cooking demos in her wine and gourmet foods shop.

Janet came to Dillsboro eight years ago with her stepbrother, and she fell in love with the old-fashioned and charming town. After a miraculous opportunity to purchase a shop, the Chinners went for the sale and have been in Dillsboro ever since.

Country Traditions has a Facebook page that offers some of Janet’s recipes and a schedule of her cooking demos. facebook.com/countrytraditionsnc

For more information about Country Traditions, visit www.dillsborowineandgourmet.net or call (828) 586-1600.

Western North Carolina Pottery Festival heated up winter weather

Photo: Pottery Festival patrons enjoy downtown Dillsboro.

In spite of bitter cold and snow, organizers, vendors and Dillsboro merchants alike characterized the 10th Annual WNC Pottery Festival, held Nov. 1 in downtown Dillsboro, a success.

Visitors and potters alike braved the below freezing temperatures and snow flurries all in the name of pottery, “The weather didn’t deter me from coming to the Pottery Festival.” said Maggie Thomas, from Asheville, NC, and a fourth year returning veteran of the festival. “We wondered if they would cancel, but they said rain or shine, so I figured snow would be okay, too!”

Vendors were impressed by the turn out, and happy with the amount of work sold, festival organizers reported. “Thousands attend the festival, from all over. We’ve had people from pretty much the whole East Coast all the way to Texas and Minnesota,” said Joe Frank McKee, co-owner of Tree House Pottery in Dillsboro and co-founder, with business partner Travis Berning, of the WNC Pottery Festival.

Dillsboro merchants also benefitted from the festival traffic. “I haven’t noticed much of a difference in turnout from the previous years. If anything, more people are visiting my shop to get warm and look around,” said Shirley Simpson, owner of Shirley’s Boutique.

The Southeast Tourism Society has named the WNC Pottery Festival one of the Southeast’s top 20 art events. Approximately 40 of the best potters from around the country demonstrate and sell their wares during the annual event.

For more information about the WNC Pottery Festival please call (828) 631-5100 or go towww.wncpotteryfestival.com.

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Dillsboro Dish October Edition Writing Sample

October 2014

ColorFest to feature fine art, crafters, entertainment and food

(photo)Colorfest: Art of the Blue Ridge

The 6th Annual ColorFest, Dillsboro’s Fine Arts & Crafts Fair, will be held Saturday, Oct. 4, from 10 a.m. until 4 p.m. on Front Street in downtown Dillsboro, NC.

Over 40 juried artists, crafters, literary works, entertainment and food will be featured in this colorful event that kicks off leaf season in Dillsboro.

“We wish to foster an appreciation for all arts and crafts, plus our historic town. Add the autumn colors, exceptional food, and fun to the education component, and you’ll have a great day here in Dillsboro,” said David Marker, the festival coordinator.

Among the artists who will be demonstrating during the day will be landscape artist, Jack Stern, who resides in Tuckasegee, NC. With a dedication to craft since childhood, Stern’s paintings seem to capture the “sense of place” and help his audience feel as though they have been transported to the lake, mountain top or meadow he has portrayed. Painting since the age of 18, Stern has been instructed by William E. Steinbach in San Diego, and has received numerous honors and awards.

Another featured artist is potter Becca Irvin, from Candler, NC. Irvin has a love for the clean, crisp line and vibrant colors of pottery and focuses on functional ware for the home, crystalline gazed porcelain and sculptural ceramic work. Irvin studied etruscan ceramics in Tuscany, Italy under her professor, Don Davis, where she produced ware and fired it in an etruscan style kiln. She has been published and exhibited nationally and internationally.

(Photo) Local artist painting at Colorfest 2013

A third artist of a different kind is Nanci Hearn whose jewelry designs stem from natural elements and are one-of-a-kind eclectic mix of jewelry styles. The natural gemstone she uses in each piece is chosen specifically for its unusual characteristics, color, size and design. More often, the design includes jasper, Brazilian agate, Mexican lace agate, amethyst and malachite as well as other natural stones. She also uses many types of metals, beads, pearls and other design elements to augment and enhance the beauty of the natural gemstone so that each piece represents a unique creation. “There is truly nothing more special than having an original piece of ‘wearable art’ that only you own,” she says.

In addition to the artists, a strong slate of performers will grace the entertainment stage, which will be located against the railroad tracks. The schedule for the performers is as follows:

  • 10 a.m. -11 a.m. – Sugar Barnes & Dave McGill music
  • 11 a.m. -12 noon – J. Creek Cloggers dance
  • 12 noon – 1 p.m. – Carolina Dust music
  • 1 p.m. – 2 p.m.,- Ron Smith music
  • 2 p.m. – 3 p.m. – Productive Paranoia bluegrass music
  • 3 p.m. – 4 p.m. – Henry Queen mountain music

Rounding out the day’s offerings will be several food truck vendors featuring hamburgers and hotdogs, glazed almonds, Icees, peanuts, pork rinds, kettle corn, and a seafood food truck.

ColorFest, Dillsboro Fine Arts & Crafts Fair, is produced by the Dillsboro Merchants Association, in partnership with Jackson County Chamber of Commerce. This project received support from the Jackson County TDA, Champion Credit Union, and the Jackson County Arts Council, North Carolina Arts Council, a division of the Department of Cultural Resources, with funding from the National Endowment for the Arts.

Television Script Writing Sample

Television Script

Susan Shelton & Hilary Underwood

4/3/2014

Signature Brew Coffee is something to be celebrated all day long.

(:29)

VIDEO AUDIO
CU: Calendar with anniversary date circled

MS: Woman in sweatpants cooking dinner and wiping forehead of sweat.

XCU: Two eggs with two strips of bacon formed almost into a smiley face.

CU: Woman’s hand opening coffee container to find it empty.

WS: Woman turns to sound of husband’s voice.

WS: Man comes into scene carrying a coffee cup tray and a bag with Signature Brew’s logo.

MS: Man holds up coffee cup tray with one arm.

Tilt-down: Man holds up bag with logo and grins.

WS: Woman looks confused and steps closer to man within touching distance.

MS: Man smiles down at her with romantic eyes. Takes her oven mitted hand and places a kiss on it.

WS: Man and woman sit on back deck looking out at the Blue Ridge mountains while coffee cups are steaming and the weather is an early morning sunset.

CG: Signature Brew Coffee’s logo and business title across screen with transparent blur block background so audience can still see the mountain scene behind it.

SFX: Sizzling and cooking breakfast (:02)

SFX: Spatula scraping against pan (:02)

SFX: Popping of bacon grease (:02)

SFX: Popping open of coffee can lid (:01)

Woman: “Tch, Oh no….” (:02)

SFX: Door Opens (:01)

MAN: “Honey I’m home!” (:02)

WOMAN: “Perfect timing, we’re out of coffee.” (:03)

MAN: “Oh, I know. So I went to Signature Brew Coffee for us!” (:03)

MAN: “And I brought extra!” (:02)

WOMAN: “I thought we were celebrating there tonight!” (:03)

MAN: “Well this is something I celebrate all day.” (:03)

SFX: Acoustic guitar (:01)

(Fade to Background)

VO: “No mountain morning is complete without signature brew coffee.” (:03)

Request for Proposal Writing Example

Hairy Queen’s

52 Glee Street, Atlanta, GA, 30301

Phone: (555) 555-5555 Fax: (777)777-7777

Hairyqueens.com

September 16, 2013

Joyce R. Rogers

Executive Accounting Manager

Software Pro’s Incorporated

Dear Mrs. Rogers,

I am pleased to send you the enclosed Request for Proposal for Hairy’s Queens family restaurant to upgrade their software and hardware components for smoother transactions and improved efficiency­­. We will be awaiting your response concerning the system enhancement.

Please submit your response to our request at 8pm EST on September, 20, 2013 to the following:

Mr. George Downing

Hairy Queen’s Family Restaurant

52 Glee Street

Atlanta, Ga, 30301

Sincerely,

Mr. George Downing, Owner

Hairy Queen’s Family Restaurant

52 Glee Street, Atlanta, GA, 30301

Georgedowning@hairyqueens.com

Enclosed: Request for Proposal Upgraded Software and Hardware Components

Request for Proposal

About Hairy Queen’s

Hairy Queen’s is a family-oriented chain restaurant that focuses on delivering high quality food products and services to its customers. Hairy Queens’ is grounded in several cities of North Carolina and supports communities with healthy meals programs such as Meals on Wheels.

With leading the North Carolina industry with small business and family orientated sales, Hairy Queen’s bases the menu from polling and customer research about tastes and orientations, and we plan to develop and renovate our locations to make them look good and pleasant for the customers. Those developments necessitate design improvements and software updates to accommodate a growing customer base.

We try to maintain the software in our restaurant to retain good quality services, ensure the customers’ satisfaction and attempt the corporate objectives. This installation will be made October 1st at 10pm. The carefully selected engineers will follow a defined protocol in order to not disturb the guests and workers, as we have chosen a later time at night for this convenience. Furthermore, an information letter will be sent to each employee stating the situation. This letter will ensure the understanding between both engineers and employees parties. Mr. David Johnson let at the disposal a report on the fixtures and fittings of each restaurant, as well as a list of current technological assets. This report can be reached by email at DJohnson@Hairyqueens.com and by mail at: David Johnson, General Manager/Hairy Queens, 52 Glee Street, Atlanta, GA, 30301. He may be reached by phone at 979-678-4500 or by fax at 777-777-7777. For technical questions, please contact Ms. Brenda White by email at BWhite@Hairyqueens.com, by phone at 979-678-4600, by fax at 979-678-4601 or by mail at the same business address.

Project Description

Hairy Queen’s is seeking a supplier to administer and present a software program that will improve the functions of our daily sales, and upgraded hardware to host this new software in our two restaurants in North Carolina. Two stores will be scheduled for the software and hardware upgrades with an approximate ten terminals for both locations.

Technical Requirements

The supplied computers, interactive terminals, and retail software shall meet the following requirements:

  • All hardware and software shall be compatible with each other.
  • The supplier shall conduct extensive tests on the software and system compatibility and provide documentation of these tests before the company will accept it.
  • The supplier shall provide all documentation on supplied hardware and software.
  • The supplied software must have the ability to be easily upgraded as future needs call for it.
  • In addition to the ability to register point-of-sale transactions, the software will have systems in place to assist in the planning of menus and keep track of employees’ schedules.
  • The software shall have the ability to automate payroll and the tracking of overtime.
  • The software should have the capability to backup any information registered in it.
  • The entirety of the setup shall be installed at both Hairy Queen’s locations.

Training

The merchant will train our managers and owner on the new software, as well showing them the requirements and maintenance of the hardware for each of the terminals that will have five per store. The vendor will specify the length and costs of the training program.

Cost Analysis

The vendor should provide detailed costs of the specific hardware and software items, amount of labor, and system maintenance for ten years following Hairy Queen’s acceptance of the terms.

Delivery Schedule

Site Preparation

Division of Responsibilities

Description of Vendor

Confidentiality

Proposal Evaluation Criteria

The Company will evaluate all proposals on a point system as follows:

Points Description
700 Technical Qualifications (Experience with requested system development and installation)
150 Management Experience (Customer references and any prior relationship with company)
100 Price (Including projected cost savings/cost avoidance data)
50 Presentation (thoroughness, clarity, and accuracy)
1,000 Total Points

Appendixes

Vendors planning to submit proposals can obtain copies of the appendix information cited throughout this RFP by writing or e-mailing their request to Jennifer Lawrence/Hairy Queen’s/52 Glee St./Atlanta, GA, 30301. She may also be reached at JenniferLawrence@HairyQueens.com , or if you prefer phone at (555) 888-8888, or by fax at (777) 777-7777.

Hotel Disturbance Writing Sample: Letter

134 Peachtree St. NE
Atlanta, GA 30308

11/20/2014

Jane Smith

40 Summerland Lane

Savannah, GA 31401

Dear Mrs. Smith:

We appreciate you choosing Residence Inn by Marriot for your stay in Atlanta. Across the road, the Cumberland Mall is doing new renovations and construction crews will be working from 6 a.m. to 2 a.m. this week, so there is the possibility of there being an unusually high noise level during your stay.

We will provide ear plugs and a soothing sleep sound CD upon request to ensure a peaceful night during your stay.

Sincerely,

Hilary Underwood

Residence Inn Director

Radio Ad Writing Samples

Susan Shelton and Hilary Underwood

Signature Brew

Brand Name Coffee

“Signature Brew is the place for you”

(Length) 60 seconds

Word Count: 136 Words

SFX: ACOUSTIC GUITAR

Announcer 1: Need something new?

Come to Signature Brew!

Organic coffee, delicious wine,

Perfect for anytime,

Plenty of pastries and tarts

And a gallery featuring local art

If you’re willing to make the drive,

You could listen to bands playing live,

So whether it’s just you,

Or you need a table for two

Signature Brew is the place for you.

Announcer 2: What more could you want?

At Signature Brew you can enjoy some great music, and take in stimulating art work. If you’re a morning person in need for a rich cup of coffee stop by. Or visit in the evening for a soothing glass of wine. Come see Signature Brew today, open Monday through Saturday in downtown Sylva. Call Signature Brew Coffee at 828-587-6300 to get your order in for pick-up.

SFX: ACOUSTIC GUITAR

Susan Shelton and Hilary Underwood

Signature Brew

Brand Name Coffee

“Signature Brew is the place for you”

(Length) 30 seconds

Word Count: 82 Words

SFX: ACOUSTIC GUITAR

Announcer 1: Need something new?

Come to Signature Brew!

Organic coffee, delicious wine,

Perfect for anytime,

Plenty of pastries and tarts

And a gallery featuring local art

If you’re willing to make the drive,

You could listen to bands playing live,

So whether it’s just you,

Or you need a table for two

Signature Brew is the place for you.

Announcer 2: Come visit Signature Brew Coffee shop today, open Monday through Saturday in

downtown Sylva.

SFX: Acoustic Guitar

Kelso Press Release Writing Sample #2

10/6/2014

Hilary Underwood

Public Relations

FOR IMMEDIATE RELEASE

Kelso to locate in Minneapolis

                (Minneapolis, Minn.) Kelso Industries is building a new headquarters in downtown Minneapolis.

The Minneapolis Redevelopment Agency is guaranteeing the financing of the 25-story building and contributing up to $5 million to landscape the public areas around the building and improve the surrounding streets. The project is estimated to last 18 months. The architect is Weber and Associates and the contractor is Rudolph and Sletten.

The 40 million dollar project is part of a downtown development effort to keep major corporations in the heart of city.

“Not only are we building in one of the fastest growing economies in Minnesota, but we’re bringing a new life to the city when we build this new headquarters. A new infrastructure of jobs and an economic boost will come with this project,” said Bill Meyers, CEO of Kelso Industries.

Kelso Industries is a diversified manufacturer of building products and the owner of a hardware chain, Kelso Supplies, with more than 100 stores throughout Minnesota, Wisconsin, and Iowa.

For more information, contact Hilary Underwood, Kelso Industries Development Chief, at (555) 555-5555.

###

PHOTO: The type of photo would be the area where the building would be or surrounding community.

CUTLINE: Future home of Kelso Industries that is beside 101 Park Street. The scenery should be changing soon enough for a 40 million story landmark for the town of Minneapolis