Blog, Uncategorized, Writing Samples

Being a Professional Fire-Fighter

Learn What it Takes to Land a PR Job

I visited Porter Novelli which facilitated a shadow day event hosted by the Georgia’s Public Relations Society of America (PRSA) Chapter on Oct. 16 in Atlanta, GA. The shadow day was to educate and inspire future PRSA professionals interested in corporate work. I’m vice president of my Public Relations Student Society of America (PRSSA) chapter, so I wanted to go for experience.


The position opportunities for Porter Novelli employees range diversely. Here are a few examples of what they do:

  • Media relations, strategic planning, analytics and data research, along with corporate and sports reputation management.
  • Digital designers create company fact sheets and website codes. They also edit videos and photos.
  • Analyst’s crunch numbers and turn thousands of data research lines into a few sentences for the client.
  • RADAR is crisis communication involving monitoring mass social media data.

“Being in public relations is like being a professional firefighter,” said Eduardo Lopez, crisis analyst.

The executive board at Porter Novelli looks for certain traits and characteristics in hirees applying for internships. They look for people who enjoy learning, are knowledgeable in the PR field, are willing to participate in new projects and involve themselves in professional discussions.

What I Learned:

  • All job positions include writing, digital technology, social media, publishing articles, and blogging.
  • Being in corporate PR means it’s not your classic “nine to five” job.
  • If a hiree does not have past internship experience, then the company will focus on their online portfolio. (Facebook, Twitter, etc…)

What should you have in your portfolio?

  • Writing, editing, and scripts
  • Press releases, advertising scripts, and digital media work
  • Virtually anything outside of the classroom

Porter Novelli has been committed to client service and excellence since 1972. Some of their clients they manage currently are Hewlett-Packard, Bayer Cropscience, T-Mobile, General Electric, Atlanta Chamber of Commerce, and the Centers for Disease Control and Prevention.

For Porter Novelli’s Website, please visit